Pylon Signs: Everything You Need to Know
by Matt Baker
Feb 10, 2020 | Custom Signs, LED Lights, Non-Lit Signs, Pylon Signs
Let me ask you a question: How many seconds, minutes, and even hours do you spend in transit every day? If you’re like most Americans, it’s more time than what’s ideal. Keep reading and we’ll explain the correlation between this and how many pylon signs or other advertisements that you see along the way.
Research from the U.S. Census Bureau determined that the average one-way commute time for Americans is 26.1 minutes.
I know what you’re thinking: A half an hour isn’t too bad, right? Let’s break this down:
When you add up the time spent in-transit over the 5-day-work-week—roundtrip adds up to 4.35 hours a week. That’s over 200 hours per year!
So, what’s the correlation between commute time and Pylon Signage? Here’s an easy way to explain it:
Increased Commute Time + The Wandering Eyes of Potential Customers + Pylon Sign Advertising Your Brand = Increased Sales & Revenue for Your Business
It’s that simple!
If you’re still shaking your head in confusion —don’t fret. One of the best sign companies in Houston, Texas, Baker’s Signs has come to the rescue.
After reading this post, you’ll understand the in’s and out’s Pylon signs. You’ll also discover why they are a useful marketing tool for your business.
What Are Pylon Signs?
So, what are Pylon signs, you might ask?
Pylon signs are a type of sign mounted on a pole (or poles) independent of any business or structure. They are often referred to as ‘Highway Signs’ or ‘Road Signs.’
Pylon signs are a great way to capture your audience’s attention because they’re easy to spot. The signs are often mounted on a tall pole elevated above obstructions. For this reason, Pylon Signs provide excellent visibility from a distance.
When it comes to Pylon signs there are two options: Illuminated and non-illuminated. Illuminated Pylon signs run off of LED fluorescent lamps.
If LED damage occurs, contact a quality sign repair company in your local area. This will prevent costly damage or accidental injuries from happening in the future.
Different Types of Custom Pylon Signs
Single-pole mount signs: Freestanding or single-pole Pylon signs are one of the most effective forms of advertising. The classic design is an economical and monumental solution for heightened brand visibility.
Twin-pole mount signs: These double or ‘twin-pole’ structures provide are more stable and support larger signs. Some marketers find the symmetrical design of two poles aesthetically pleasing.
Covered pole signs: If you don’t like the look of an exposed pylon structural pole, you can cover it. And, don’t be afraid to get creative with it! You can also give the signage a signature look by designing covers into almost any shape or size you desire.
Custom lightbox signs: Who says your Pylon signage can’t glow in the dark? Many malls and shopping centers use pole signage to increase brand awareness of tenant businesses.
Illuminated vs. Non-illuminated: Which is Better?
Although non-illuminated Pylon signs are more affordable than illuminated ones—they come with nighttime visibility limitations.
You can also incorporate full color digitally printed graphics into the sign face. Choose anything from a solid color to vinyl graphics to achieve the desired look in mind.
However, if your goal is to make your business stand out, then an Illuminated Pylon sign is an easy decision. While the initial cost is more, illuminated Pylon signs offer a greater ROI.
How so, you might ask?
An illuminated sign acts as a silent salesperson for your brand 24 hours a day, seven days a week.
Brand Familiarity and Liking
Every time someone drives by your illuminated Pylon signage; it increases brand familiarity.
Why is this important?
There’s a well-known psychological principle used in advertising called the Mere Exposure Effect.
Here’s the definition according to Sage Journals : “In the mere-repeated-exposure paradigm, an individual is repeatedly exposed to a particular stimulus object, and the researcher records the individual’s emerging preference for that object.”
What does this teach us?
Briefly: “familiarity breeds liking.”
In other words, the more people that see your sign and it’s branded message— the higher the chance they will grow to like it. And the more someone likes the products and services you have to offer—the more likely they are to buy from you.
Elevate Your Business Visibility with Baker’s Signs Houston
Are you interested in learning more about Pylon signs from reputable sign companies in Houston, TX? If you answered ‘yes,’ then Baker’s Signs is your go-to choice.
Here at Bakers Signs, we specialize in installing commercial signs of all types including:
Pylon Signs
Monument Signs
Parking Garage Signs
Hi-Rise Signs
Interior & Lobby Signs
Wall Signs
Our team at Bakers Signs is committed to achieving client satisfaction. For this reason, many of our clients are loyal customers that have been coming back for years.
Want to learn more or speak with one of our expert technicians? Call today at 936-446-1239.
Everything You Need to Know About Pylon Signs | Bakers’ Signs – Houston, Texas
