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Striking Signs Point Your Business in the Right Direction

Aug 14, 2014 | Business Signs, Exterior Sign Lights, Monument Signs

By Matt Baker

By Matt Baker

Matt Baker, oldest son of company founder Roberta Baker, has literally grown up in the sign business. Roberta Baker founded the company back in 1985 and Matt Baker stepped into the CEO role in 2010. It comes as no surprise that he has taken the company his mother created to new heights. New heights figuratively as well as literally considering the Hi-Rise Rappelling Services added in recent years.

Almost eight in 10 (76%) consumers have entered a store simply because its signs caught their interest. The majority will also tell someone about the business (75%) or purchase a product (68%).

Which of the following, if any, have you done in the last 12 months because a small business/store’s sign caught your interest?

Remembered the business at a later time79%
Entered the small business or store76%
Told someone else about the business75%
Purchased a product or services68%
Told someone else about the sign53%
Looked the business up online51%