Almost eight in 10 (76%) consumers have entered a store simply because its signs caught their interest. The majority will also tell someone about the business (75%) or purchase a product (68%).
Which of the following, if any, have you done in the last 12 months because a small business/store’s sign caught your interest?
| Remembered the business at a later time | 79% |
| Entered the small business or store | 76% |
| Told someone else about the business | 75% |
| Purchased a product or services | 68% |
| Told someone else about the sign | 53% |
| Looked the business up online | 51% |
