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Why A Storefront Sign is Important for Your Business

Apr 22, 2021 | Custom Signs, Business Signs, Exterior Sign Lights

There are many simple ways that you can market your local Houston business. You can start a social media account, run ads in a local newspaper or start a referral program. However, one of the easiest strategies is adding a storefront sign to your business. Adding a storefront sign comes with some great benefits, and it’s relatively easy to do with the help of a Houston sign company. Below you’ll find a few of the benefits you can get, which demonstrate why adding a sign is so important:

Easier for Customers to Locate Your Business

Sign Monument - Baker's Signs

For starters, adding a large storefront sign to your business makes it easier to locate. While modern-day tools like GPS and online directions make it easier than ever before to find the store you’re looking for, having a sign in the front of your business helps customers locate you from the street. 

As consumers are driving or walking by, they will know exactly where your store is. This helps to remove the possibility that customers will get lost along the way and give up trying to find your store. Having a storefront sign is especially important if your business is located in a hard-to-find area or away from the main street.

Bring in Foot Traffic

If your business’s location has many people walking around, a storefront sign can help bring them into your store. Sometimes people like to walk around and visit a store that attracts their interest. With some quality signs out front, you can let people walking by know what your store is and what it sells. 

Based on a study conducted by FedEx, 76 percent of people enter a store they have never been in before based solely on the signage out front. Depending on the location of your store, foot traffic could be a major source of customers, so you want to do everything you can to bring them inside. While there are other ways to do this, like handing out free samples outside, a sign is a simple way to get started.

Spread Brand Awareness

Spreading brand awareness is an important goal for any business. You want more people to hear about your business so that when the time comes that they need your product or service, they think of you. Many advertisements have the goal of introducing a brand to more customers rather than convincing them to buy a product at that time.

A good storefront sign helps to promote brand awareness. As people drive or walk by, they will notice your signs. Now, even if they don’t need your business at that exact moment, they may think of it later. Storefront signs pay dividends well into the future, meaning you should invest in them as soon as you can.

More Professional Appearance

Next, a storefront sign is simply more professional. This shows people that you take pride in your business and want it to have a great appearance. There is a reason that every major business and retail chain has storefront signage – it’s effective and professional.

In fact, 68 percent of people believe that signage is indicative of a business’s quality. Therefore, if your business doesn’t have professional signage or doesn’t have any signs at all, is missing out on a significant amount of customers.

Sooner Container - Baker's Signs

Cost-Effective Marketing Strategy

Finally, storefront signage is one of the most cost-effective marketing strategies available for your business. Unlike other marketing strategies, like running ads or email marketing, storefront signage has just a one-time cost associated with it. Despite this one-time cost, it continues to work long after you have paid for it. The longer you keep your storefront sign, the more efficient your price becomes. Marketing a business is often all about generating the most impact for the smallest cost. When looked at in this light, it’s hard to beat storefront signage.

Using a Houston Sign Company to Add a Sign to Your Storefront

As you can see, adding a sign to your business’s storefront in Houston, TX, is an effective marketing strategy. If you don’t already have professional signage out front, now is the perfect time to get started. To do so, you need to contact Bakers’ Signs, your destination when it comes to sign companies in Houston, Texas.

Our team has been serving this area for over 33 years, and during that time, we’ve helped countless businesses with their storefront signage. We work with you to find signage that not only represents your brand well but that will bring customers into your store. We then create your sign in a short amount of time, deliver to your location, and install it for you. In no time at all, you’ll have a brand new sign outside your store, working hard to raise brand awareness, bring in customers, and improve customer experience.

To get started, contact Bakers’ Signs today. We are always available to discuss your signage options and answer any questions you may have. 

By Matt Baker

By Matt Baker

Matt Baker, oldest son of company founder Roberta Baker, has literally grown up in the sign business. It comes as no surprise that he has taken the company his mother created to new heights.