Almost eight in 10 (76%) consumers have entered a store simply because its signs caught their interest. The majority will also tell someone about the business (75%) or purchase a product (68%).
Which of the following, if any, have you done in the last 12 months because a small business/store’s sign caught your interest?
|Remembered the business at a later time||79%|
|Entered the small business or store||76%|
|Told someone else about the business||75%|
|Purchased a product or services||68%|
|Told someone else about the sign||53%|
|Looked the business up online||51%|