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Non-Illuminated vs. Illuminated Poly Signs

Aug 4, 2022 | Poly Signs

Business poly signs represent your business and provide a cohesive brand recognition package, including marketing materials, advertising, websites, stationery, and many other key elements to operate a successful business. Deciding on which type of sign works best for your unique business is an important step. Regardless of being illuminated or not, signage from Bakers’ Signs will be created to exact specifications with top-quality materials.

Differences Between NonIlluminated and Illuminated Signs

The main difference is whether the sign can be internally illuminated. Illuminated signs have wires connecting lights that could be Light Emitting Diode (LED), fluorescent, incandescent, or neon tubing. Illuminated signs are visible all the time, night or day, and are helpful for businesses that operate later. Rules and regulations in different municipalities may restrict illuminated sign usage. Illuminated signs can be costly, but LED technology has reduced electricity use and added longevity. Illuminated signs require maintenance as bulbs and electrical components wear out.

Non Illuminated Signs for your business

Non Illuminated poly signs don’t have an internal light source, but they can still be illuminated through spotlights if needed, which is called ground-illuminated. Non-illuminated signs share a lot of materials with their illuminated counterparts. They’re constructed with metal, acrylic, and other materials that incorporate styles, shapes, and colors. They work well for businesses that are open during the day. Non Illuminated signs can feature contrasting colors and textures that can change appearance and color as lighting changes. Non Illuminated signs come in many sizes and shapes, offering a lot of flexibility for your business, including:
  • Letter signs with three-dimensional effects work well in lobbies and outdoor applications and offer more finishing and texture options than illuminated signs.
  • Painted and custom-printed signs offer various styles, textures, and materials, including wood, metal, and other opaque options.
  • Project signs are temporary, and printed or painted on numerous materials offer flexibility.
  • Sign types that offer non-illuminated and illuminated options include standalone signs that create bold statements, changeable letter signs, and pylon signs mounted to poles.

Benefits of Non-Illuminated Signs

Non Illuminated signs have many benefits to consider when looking at which type of sign works best for you:
  • Lower cost to build and maintain.
  • Flexibility when designing shapes, sizes, colors, and text.
  • Attractive whether used indoors or out.
  • Work well for regular business hours operation.
  • Easy to maintain and relocate.
  • Flexible uses like short-term promotions and directional signage.

Illuminated Signs for your business

Illuminated signs offer 24-hour visibility for your business. They require an extra layer of approval, ensuring they are permitted and meet specifications like brightness levels. Costs to create, operate, and maintain are higher. Illumination works well for many applications. Illuminated signs, like non-illuminated signs, come in many shapes, sizes, and styles, including:
  • Free-standing, or monument, signs that are bold and mounted to pillars.
  • Letter-shaped signs are shaped by the letters in a name and often a logo.
  • LED elements typically illuminate navigational signs.
  • Message centers that have electronic information that changes.

Benefits of Illuminated Signs

Illuminated signs give around-the-clock visibility, helping with marketing and catching the public’s eye. The signs are also visible from far away after dark or when it’s foggy, snowy, or rainy. Illumination offers the flexibility of how signs are used, working well indoors and outdoors as emergency signs, dynamic displays that change, and artistic accents.

Making a Decision For The Best Sign

Your final decision will be based on local regulations and whether illuminated signage warrants the extra cost and upkeep expenses. It will also depend on your unique needs and desired design. Some sign types lend themselves to illumination, but others don’t require or cannot be illuminated based on where they are placed, their shape, or the materials used. When considering non illuminated or illuminated signage, consider whether 24-hour visibility is desired and what material and shapes you’ll want. Opaque, translucent, or transparent materials like poly, metal, wood, and other materials can be combined to create the desired effect. Business logos and colors should also match, which will guide your decision on materials and illumination needs. Before making a lighting decision, decide which type of signage is ideal since there is a considerable number of options, including:
  • Most any size, shape, and color imaginable, including horizontal or vertical.
  • Single- or double-sided signs that offer visibility from different directions.
  • Freestanding signs or signage that is part of a multi-tenant building.
  • Signs that incorporate custom logos, fonts, and other branding elements.
Both non-illuminated and illuminated signs are a great way to identify your business. Well-designed signage boosts visibility, strengthens branding, and increases income. Quality design and materials can make both signage types a significant investment. When you’re ready to commit to a sign for your business, reach out to the experts at Bakers Signs.
By Matt Baker

By Matt Baker

Matt Baker, oldest son of company founder Roberta Baker, has literally grown up in the sign business. It comes as no surprise that he has taken the company his mother created to new heights.