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Look for These 4 Qualities in a Good Custom Sign Company

May 21, 2021 | Custom Signs

A sign may be the first interaction that your company has with the public. Therefore, it must make a strong impression for all the right reasons. A business sign should stand out from the competition and say a lot about your company in a limited space. A Houston sign company can help you create one for your business that will be effective. Here are some of the qualities you should look for in a sign and how a custom sign company, can help you achieve the overall effect you want.

These Are The 4 Qualities A Good Custom Sign Company Should Have

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1. Position and Location Are Important to a Houston Custom Sign Company

Before sign companies in Houston, Texas, can produce proposals for your sign; they need to know where you intend to post the sign. The surroundings influence almost every other decision that goes into the design.

The most desirable position for your sign is on a billboard because billboards are nearly impossible to avoid seeing. At the same time, it is important to bear in mind that this is prime advertising real estate and may not be within your budget. If that’s the case, the next best thing is to think about your audience and decide where they are most likely to see your sign. For example, if you are a local business that caters to a lot of foot traffic, the best position for your sign may be on street corners.

2. Sign Companies in Houston Texas Should Pay Attention to Layout

The layout of your sign includes the placement of your logo, the colors used, and the size of the font type. All of these aspects should work together to make your sign stand out. The colors should be vibrant to stand out from the sign’s surroundings, and there should be sufficient contrast between the background and font color so that the lettering shows up clearly. The font should be relatively simple and easy to read. The logo should be in a position that is prominent but does not interfere with the message you want customers to read. If you want your sign to be visible at night and during the day, you have to consider lighting as well.

3. A Houston Custom Sign Company Should Help You With the Content

While it is important that your sign be readable, it is equally important that you have a strong message to communicate. Content refers to the actual message that you want to convey. Content and layout can be considered two sides of the same coin, with the content being the “what” and layout are the “how.”

One of the most important things to keep in mind is that people don’t have a lot of time to linger over signs to ferret their meaning. This is especially true of people driving in cars, but even people walking may have a specific destination in mind and not have time to spare. Therefore, your message should be concise and easy to communicate in just a few well-chosen words and images. A custom sign company in Houston can help you to choose.

Because you only have a short amount of time to make an impression, your message should be brief but impactful. It should strike a chord with the audience so that they remember it even after they pass by. Communicating a memorable message in a short amount of time takes some creativity.

4. Sign Companies in Houston Can Help You Decide on an Appropriate Size

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When it comes to signs, bigger is not necessarily better. For one thing, there may be city ordinances that limit the size of a sign you can put up to advertise your business. For another, large signs tend to cost more, and you may not be able to afford the price. Furthermore, if your company is small, then a large sign may make a negative impression. It may feel as though you have an exaggerated sense of your importance.

Let a Custom Sign Company Design Something Just Right

A custom sign company in Houston can help you choose a size, layout, etc., for your sign appropriate to your business based on its size and the average number of expected customers. This helps you make a smart investment in a sign that will be an asset to your company. Start looking for ideas today by checking out our sign gallery. 

Look for These 4 Qualities in a Good Custom Sign Company | Bakers’ Signs – Houston, Texas

By Matt Baker

By Matt Baker

Matt Baker, oldest son of company founder Roberta Baker, has literally grown up in the sign business. It comes as no surprise that he has taken the company his mother created to new heights.