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How Important Is a Sign Company for a Business?

Dec 13, 2022 | Business Signs

As a business owner, it’s important to have clear signage. Having an attractive sign with a clear message tells customers what you’re offering, what your opening times and days are, and other pertinent information relevant to your business. Using local sign companies in Houston can help you clearly communicate to your customers why they should do business with you. If you’re wondering if there are sign companies who make signs near me in the Houston, Texas, area, Bakers’ Signs can help you design and make the perfect sign for your business.

A Business Sign Tells Your Customers and Clients What You Offer

Letting customers know what your business or company does or offers is one of the main reasons for having a sign. Whether the sign spells out what you do or uses recognizable symbols to get the message across, a sign tells the customer whether your business offers services or products that are relevant to them.

Provide Clear Communication with Signage

Signs can either tell the customer what you do or don’t offer, or they can provide important information such as where the exit is, places reserved only for staff members, or whether you’re open or closed. When you work with your local Houston sign company, you can consult with them about the importance of your message and if it follows local regulations and ordinances. In addition, your local sign company will help you with the sign’s placement for clear visibility and to follow relevant ordinances.

Cost-Effective Advertising

Your business sign is an easy and cost-effective way to advertise your business. You can use a strategically placed billboard so hundreds or thousands of people can see it every day. Paying once for a billboard is more cost-effective than paying for advertising on social media, print, or through other paid advertisement campaigns.

Attract New Customers with a Great Sign for your Store

Having an attractive sign that clearly states your business’s services or products can attract new customers, helping to increase sales. Studies show that nearly 75% of customers enter a store or make a purchase based on the business sign. If you have a business with several locations, you can increase brand awareness by having the sign’s logo and message on each sign. 

Each new customer that your sign attracts might become a permanent customer. When a sign conveys the right message, customers often impulse buy, adding to your sales revenue.

Use Signs to Target Your Audience

Crafting a message to the right audience will attract the type of customers who’ll purchase your products or services. It’s important when designing your sign to get the right message across to target that particular audience.

What is a target audience? It’s a group of consumers who are most likely interested in what you have to offer. When you work with a local and professional sign company, they can help you use the right words and design that will attract your audience’s attention. Targeting your audience is one of the most important parts of marketing, and you can use your business sign as a cost-effective way to achieve this goal.

Promote Sales or Special Events through Company Signs

If you’re holding a special event, you’ll want clear signage to promote the event to increase attendance. Before the event, you’ll want signs describing what the event is, along with the dates, times, and any fees. For the event, you’ll need directional signs telling the attendees where to go and where the restrooms and exits are. Overhead banners help promote your business during the event. Work with your local sign company to create a bold banner with your company logo to help establish brand awareness.

Use signs to promote sales you’re having. You can place sales signs outside the building telling people what’s on sale. Sale signs can lead people into the store and they’ll look for the products you’re promoting, so you’ll want to have the signs placed where people can easily see them. As your customers stroll through the store looking for sale items, they can also find items not for sale that they’ll likely purchase, once again increasing revenue for your business. Having signage is essential for any business. You can attract new customers, tell people what you do, and promote your business. If you’re wondering if there are sign companies who make signs near me in the Houston, Texas, area, Bakers’ Signs can help you design and make the perfect sign for your business. Our friendly team members will work with you to create a custom sign that will help make your business stand out.

By Matt Baker

By Matt Baker

Matt Baker, oldest son of company founder Roberta Baker, has literally grown up in the sign business. It comes as no surprise that he has taken the company his mother created to new heights.