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How a Houston Sign Company Can Help Your Business Grow

Apr 7, 2021 | Business Signs, Custom Signs, Exterior Sign Lights, Monument Signs, Neon Signs

Every business owner is concerned with growing their business. However, there are so many ways to grow, and it’s sometimes hard to choose which methods to focus on. Do you focus on improving employee performance or on your marketing efforts? What about reducing waste in the product development process or cutting costs around the office?

One simple option to explore is the signs you use around your business. With the help of a Houston sign company, you can provide your business with some great benefits through some simple signs. Here are just a few ways a good sign company can help your business grow:

A Sign Company in Houston Can improve Your Business Performance

Better Business Appearance

For starters, professionally made signs give your business a better appearance both inside and out. They can coordinate with your existing color schemes and provide clear messaging. Rather than tacking up some homemade signs around your business, you can demonstrate that you care about the appearance of your business by using professionally made signs. People like to work with companies with a sense of pride, and solid signs are a great place to start showing this.

Improve Foot Traffic

Next, signs outside your business can help improve foot traffic. If you’re a business that relies on people coming inside to shop, like a retail store, then you want to bring in as much foot traffic as you can. To do this, people need to know your store is there and what it sells. You can communicate this effectively from a distance using large, noticeable signage.

Signage is especially important if your store is somewhat hard to locate. For example, if you’re in the middle of a shopping center, you may get lost among all the other stores. Some good signage will help those customers who are looking for your business spot you and come inside.

Grow Brand Awareness

Signs can also help with your brand awareness. When someone sees your sign, they register your business in their mind and its location. Then, even if they don’t come in right away, they may come in at a later date now that they’ve heard of you. For example, let’s say you sell home furnishings. Someone driving by may not need home furniture at the moment. However, six months later, when they do, they remember driving by your store on the way to work each day and decide to give you a call. Your signage improved your brand awareness which in turn resulted in a new sale.

Drive Sales of Select Items

Most businesses have certain items that they want to prioritize at any given moment. Maybe it’s their best seller, or perhaps it’s an item that isn’t selling well, and they want to reduce their inventory. Whatever the reason, signage can help direct customers towards these items. With some good signs, you can point customers towards the location of these items within your store or highlight that you have them on sale. Signs help these items stand out from the rest, which can drive up their individual sales numbers.

Improve Employee Efficiency

Signs in your store can be used for more than just your customers, however. You may be able to use some good signs to improve the efficiency of your employees. For example, if you have a very large warehouse, signs can help direct employees where to go for store items. This means employees spend less time figuring out where something goes, which results in better efficiency. Take a look around your business and see if your employees could use some more visual cues to improve efficiency. If so, now is a good time to contact a Houston sign company.


Finally, getting signs for your business is fairly affordable compared to other upgrades for your business. As a business owner, you need to find ways to improve your business that remain with your budget. The more improvement you can get at a low cost, the more your business can grow. Most signage is a one-time cost that will provide benefits for years to come, provided you keep the signs in good shape. It’s hard to find this level of value in other business upgrades, making signage a good investment to start with.

How Our Houston Sign Company Helps

When you decide to get some signs for your business, our Houston sign company is here to help. Bakers Signs has plenty of different sign styles available, including:

We even offer custom signs, so you’re sure to find whatever kind of sign you need through us.

To get started, contact Bakers’ Signs today. We’ll discuss with you your signage needs and tell you about what we have to offer. After coming up with a plan, we’ll provide you with a quote for the costs of the signs and installation. If you decide that this is an investment you want to make, we’ll start creating your signs and have them up at your business as soon as possible.

Professional signs are a great investment for many businesses. Get those benefits for yourself by contacting Bakers’ Signs today.

How a Houston Sign Company Can Help Your Business Grow

By Matt Baker

By Matt Baker

Matt Baker, oldest son of company founder Roberta Baker, has literally grown up in the sign business. It comes as no surprise that he has taken the company his mother created to new heights.