Billboard use is one of the best ways to advertise your business to a large audience. Billboards for businesses are available in many styles. Although we live in an increasingly digital world, outdoor advertising through billboards remains important to attract consumers who are commuting by car, bus, train, and foot.
Traditional signs like classic and vinyl billboards are a tried-and-true way to get your business out there without breaking the bank. If you want to kick it up a notch, you might consider mobile, three-dimensional, or digital to bring your advertisements into the 21st century. Let’s explore these five types of billboards you can use for your business.
Classic billboards have been in use for nearly 200 years, dating back to the 1830s when a man named Jared Bell began printing large-scale posters for the Ringling Brothers. Since then, billboards have improved for businesses with the addition of color, larger scale, and placement on busy roads with high volumes of traffic. Because they are placed near highways with high speeds, billboards have increased in size to give motorists enough time to read the advertisement. Classic standard sizes range from 10 feet by 30 feet to 14 feet by 48 feet at their largest.
Vinyl billboards are the brightest billboards due to the glossy vinyl on which we print the advertisement with a large inkjet printer. This style of billboard lasts the longest thanks to the regularly reapplied paint which reflects UV rays, keeping the colors vibrant. These billboards are similar in size to classic billboards.
Vinyl banners have a life span of 3 to 5 years and are most commonly used as company logos. Like classic billboards, these signs are common along highways and on the tops and sides of buildings in large cities. Because of their vibrancy, they can boost the visibility of your advertisement and are a brilliant choice if you want them to stand the test of time.
Mobile billboards offer the luxury of relocating your billboard and are designed for use at large events. Typically, we place mobile billboards on top of a moving vehicle to be seen as it drives around a selected area. You can often see these advertisements on buses and taxis in large cities.
This type of billboard can also be seen on the sides of tractor trailers as advertisements for the products being shipped. Mobile billboards are a great option if you are looking to get the attention of a large audience by engaging them in their own public spaces.
Three-dimensional billboards have risen in popularity in recent years because of their eye-catching, artistic appearance. These billboards are the most memorable because they stand out to the audience.
For example, if you were advertising a specific product, having that item jump off the billboard would help the consumer to focus more on the image than on the rest of the billboard. This type of billboard also relies heavily on imagery, so words are less important, helping to keep your design simple and streamlined.
Digital billboards are typically used at central business locations to ensure they provide maximum brand exposure. These types of signs often display the time and temperature, stock market prices, current sales or promotions, and more.
Although they can be expensive, they are extremely effective at capturing the attention of people to promote your business. Digital billboards are endlessly programmable, allowing you to personalize your business’s messages as needed. With this tool in your arsenal, you can be sure that your billboard advertisement achieves maximum exposure to boost your business.
Billboard sign usage is one of the most popular and effective ways to boost your business’s visibility in the real world. Because billboards can be seen from afar, you can be assured that your advertisement will reach a large audience, whether they are driving their car, taking a bus or train, or just walking along a city street. Whether you want to stick with the tried-and-true classic and vinyl billboards or you’re ready for more high-tech options like mobile, three-dimensional, and digital billboards, Bakers’ Signs can help. Contact our dedicated team at Bakers’ Signs to help you design, install, and maintain a billboard that is sure to get your business noticed.