According to market research, almost 70% of customers’ opinions of the quality of a business’s products and services are influenced by their outdoor signage. A high-quality, well-maintained outdoor sign is a vital component of getting customers in the door. For this reason, it’s important to carefully select the right sign for your needs and have regular Houston sign repair performed to keep your sign looking its best.
Sign Buying Tips
You don’t want to waste your time and money having a sign made and installed that will not bring in customers or, worse, turns customers away. These tips can help you make a good sign purchasing decision.
1. Choose the Right Sign Company
A good Houston sign company can do more for you than make and install your sign. At Bakers’ Signs, we can do Houston sign repair, help you with your lighting, perform maintenance, and more. Our team is ready to help you with your needs, from the initial design to after-installation care.
2. Set Your Budget
An outdoor sign’s total cost varies greatly depending on the type of sign, materials, size, location, whether it is lit, and other factors. Before you choose the sign you want, it is good to have a budget in mind. You do not want to overcommit and purchase a more expensive sign than you can afford, but do not skimp either. Your sign will continue to play a role in your business’s success for years to come, so it is worth investing in the most effective sign you can afford. You may also want to investigate financing options, either through the company you are purchasing your sign from or your bank.
3. Choose the Type of Sign You Want
The main consideration for sign type is visibility. You want your sign to be clearly visible from the road and as eye-catching as possible. Additionally, your sign should fit with your brand personality, the industry your business is in, and match the look of your building and the property around it. There are many different types of signs to choose from:
- Pylon/Pole
- Wayfinding
- Channel letter
- Wall
- Electronic message centers
Pylon or pole signs are good choices for businesses, such as fast-food restaurants, that need to be seen from a long-distance away. Wayfinding signs also make it easier for customers to find the way into your business and figure out where they should park. Channel letter and wall signs are better for connecting your sign with your business. Electronic message centers are the most useful as marketing tools because you can display messages to customers.
4. Consider Durability
Outdoor signs are exposed to wind, rain, snow, ice, sun, and other harsh weather conditions. You need to choose a sign that can withstand the weather conditions in your area for several years. Check with the sign manufacturer to ensure the materials in your sign are durable, and make sure to use a sign installation company with a reputation for quality work.
5. Know Your Zoning Regulations
Most cities and towns have laws about the size and type of outdoor signs used in specific zones. Some even regulate what the signs can look like. The sign company you work with can probably help you secure the necessary permits and choose a sign that complies with your area’s zoning regulations. If the sign you want is not compliant, you may be able to apply for a variance.
6. Future Proof Your Sign
Your signage needs may change over time, so it is a good idea to choose a design that has some flexibility built-in. It will usually be more cost-effective to modify an existing sign than to remove it and replace it with a new one. Be sure to choose a sign company with a good track record and is likely to be around still if you need some updates to your sign in the future.
We Can Help
Whether you need Houston sign repair, a new sign installation, or an update to your existing sign, the Bakers’ Signs team is ready to help. Call us at 800-341-9158 or fill out our online contact form to get started.
6 Outdoor Business Sign Buying Tips | Bakers’ Signs – Houston, Texas
