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5 Reasons Your Business Needs a Custom Poly Sign

Sep 11, 2022 | Custom Signs

You’ve undoubtedly had the experience of driving along and scanning the roadside for a particular sign. When you spotted the familiar logo or sought-after words, you enjoyed the brief moment of triumph from locating your destination.

However, without the sign, your trip might have ended in frustration. As a business owner, having the right poly signs can make a big difference in the sales of your brick-and-mortar stores. Discover the following reasons why you should invest in a custom poly sign.

What Can a Custom Poly Sign Do For Your Business

Help Customers Find You

A durable poly sign is a powerful tool for highlighting your business location. If you’re in a shopping plaza with a monument sign that highlights the businesses within, you must include your sign so that visitors can find you quickly. A well-placed road sign can help ensure that no one has to make a U-turn after passing you along the way.

Attractive signage offers neat and easy guidance so that anyone seeking you can easily follow up with a purchase. Close to 77% of people have had trouble finding a business because it didn’t have a sign. Make sure your customers are never in that situation with striking poly signage.

Make Your Building Stand Out

A distinctive sign can help your business stand out from the competition. Customers tune in to visual cues. Bright colors and vivid imagery can catch the eye and build interest. This attractiveness can lead not only to direct sales but also to some unexpected referrals. Three in four Americans have told someone else about a business just because they saw the sign. Some people estimate that a good sign is as effective as a full-page newspaper ad for marketing.

However, if your signage doesn’t have a distinctive twist, the eye may slide right past and onto the next shop with flashy decor that stands out. A custom sign design can thoughtfully incorporate key features like sleek typography, a bold color palette, and intriguing imagery to encourage viewers to stop and learn more about what you do.

Clarify Your Purpose

Take time to think about the elements you’ll use in your branding and sign. A well-designed sign will give customers a good idea of what you do. This point is vital if you have a name that doesn’t immediately explain your company. Adding the right words beneath your business name can do wonders to draw in traffic. A well-chosen word such as buffet for a restaurant or walk-in for a clinic will provide essential details to tell visitors whether they’ve found what they’re seeking.

Imagery can serve a similar purpose when you carefully choose it. A graphic of a bouquet for a florist or a hamburger for a diner instantly conveys visual valuable details. An accurate sign will let everyone know what they can expect to find inside.

Reinforce Branding

Well-known companies have mastered the art of branding. When you hear the words Disney, Coca-Cola, McDonald’s, or Apple, a particular image will come to your mind. You can picture the distinctive script used for the Disney signature and the Coca-Cola scrawl. You have no trouble bringing those golden arches or the familiar bitten apple to mind. Visual branding incorporates four key elements:

  • Color palette.
  • Typography.
  • Imagery.
  • Logo.

You can include these visual branding elements on your custom poly sign. These features make your signage easily recognizable to your customers, even if they don’t slow down enough to read your text. The cohesive brand elements are all it takes to bring your products or services to mind. Branding is essential for new customers as well. An identifiable brand helps individuals make the right connections so that they’ll remember your ads when they drive by the store.

Get More Traffic

A custom poly sign can help you draw new traffic right from the street. Have you ever walked through the doors of a business just because the shop’s sign caught your attention? Having the right sign out front translates directly into valuable sales on-site. Poly signs are durable and long-lasting, and one investment in a sign can bring in sales for many years to come.

Invest in a beautiful poly sign today and watch the difference it can make in your day-to-day business. Well-chosen signage will translate almost immediately into more customers and enhanced sales.

By Matt Baker

By Matt Baker

Matt Baker, oldest son of company founder Roberta Baker, has literally grown up in the sign business. It comes as no surprise that he has taken the company his mother created to new heights.