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One of the most important parts of a successful business is capturing your targeted customer’s attention. Neon signs do a great job of making your business stand out and offering a long list of additional advantages. Once you decide that neon signs are right for your business, reach out to the Houston sign company of your choice to design the sign that best meets your business goals.

Advantages of Neon Business Signs for Your Houston Company

Neon signs have been around since the early 1900s. Since then, they have been a top choice for attracting customers to a storefront. This popularity is due to a few top advantages of neon signs, which include:

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Neon Signs Are Energy-Efficient

Neon signs are an energy-efficient choice, meaning they use less energy than other lighting options. In fact, LED neon signs use between 50-60% less energy than traditional bulbs. Lighting the exterior of your business with an LED bulb for 24 hours uses only an estimated 0.20 kilowatts. This means that neon lights can help offset and reduce some of the costs of your utility bills, and as a business owner, every dollar counts.

In addition to being an energy-efficient option, neon signs are also eco-friendly. Because they don’t utilize a lot of energy, they’re a preferable option over other types of lighting. You can be more environmentally conscious while attracting more customers to your business. The longer life span of neon lights also means your company produces less environmental waste.

Neon Lights Are Safe

Even though neon lights give off a brighter, more luminescent glow, they can also be a safer option than other lights because they stay cool to the touch. Even better, neon lights have a wide operating range. This means that if the area loses power or has blackout surges, your neon lights may still work. Even retro neon signs are still relatively safe and can give the exterior of your business an antique style.

Additionally, unlike other types of exterior lighting, neon lights have been around for years. With a history of over 100 years of businesses using neon lights, they’re proven to be a safe choice.

Neon Business Signs Are Durable and Long-Lasting

Business owners make careful decisions when furnishing or decorating their businesses. By choosing equipment that lasts for many years, you can reduce your overhead costs, cutting into profits. A neon sign is durable and high-strength, meaning it’s likely to last for many years. When you compare neon signs to traditional light bulbs, they last much longer, with an average of 10 years. 

The traditional light bulb lasts six months and a year, getting you a lot more value from a neon sign investment. Neon lights also require minimal upkeep and maintenance. Even with a little care, you can expect them to last a long time. Neon sign repairs are also easy and relatively affordable to complete.

Neon Lights Are Memorable

Neon lights stand out among other types of lights, easily serving their purpose. Neon signs make it easier for customers to find or learn about your business. Neon lights also come in many different colors and designs, making them a versatile option for a wide variety of companies. With a total of over 100 different colors, the design options are endless.

The reason that neon lights are so memorable is supported by science. Our vision is attracted to bright lights and color, and because most neon lights meet these criteria, the signs do a great job of leaving an impression. Neon lights are especially beneficial when you’re competing for customers’ attention. If you have a business in a crowded district or with a lot of foot traffic, a neon sign can help you stand out. Neon signs also allow business owners to show off their artistic and creative side.

Neon Signs Are Perfect for Dark Hours

The earlier nights that come with winter can make it difficult for customers to find your business with traditional lights. Neon lights do a great job of lighting up your business long after dark. Whether you have a 24-hour business or you don’t close until the evening, a neon light can ensure you continue bringing in customers throughout the night. Neon lights can send a clear message to your customers that you’re open at night.

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Neon Lights Are Customizable

Traditional lighting doesn’t leave much room for creativity. Neon lights can be shaped and designed to meet your specific preferences. You have the opportunity to show off your business’s personality using neon lights. You can make them into different shapes, patterns, or designs. You can even recreate your logo using neon lights. Today, many businesses also use neon lights to encourage younger generations to photograph and share their unique designs on social media, thus bringing in more traffic.

Commercial Neon Lights Are Easy to Install

Even with all the benefits of neon lights, they’re also easy to install. While professional installation is recommended, you can usually expect your neon lights to be up and running in a few days or less. The cost of installation is also typically affordable. If your neon lights require maintenance or repairs, you can normally find neon sign repair companies that repair commercial signs for a reasonable price.

Customizable Messages Are Possible With Neon Lights

While many businesses may use neon lights to display their business name or logo on the exterior of their building, neon signs also have other uses. You can use neon lights to display customizable messages to your customers. For example, you may use neon signs to display your open hours or to let customers know what you sell or do. You may even use neon signs for advertising upcoming sales or events.

Many benefits come with neon business signs. Neon business signs allow business owners to get creative and stand out from other businesses in the local area.

How To Choose the Best Neon Sign for Your Business

With so many designs and color options available for neon signs, it’s easy to feel overwhelmed choosing the right one for your business. Consider your location within Houston, Texas, when planning your signage. Here are a few things to consider:

  • Business hours: Is your business open in the dark? You may want neon business signs that are brightly lit and easy to read, even in the dark.
  • Nearby businesses: Is your business located in an area with a lot of other companies? You may want neon business signs that help you stand out from the signs nearby companies are using.
  • Business purpose: What products or services do you sell? You may want a neon sign highlighting your business name, or you may choose one that displays your products using images.
  • Selling point: Identifying the selling point of your business can also help you plan the best neon signage. For example, if you want customers to know that you’re open 24/7, a neon sign highlighting this may be important. If you want customers to see that you sell items at a competitive price, a neon sign highlighting this may be more important.

Businesses have used neon lights throughout history to attract customers. Neon signs help customers locate your business and confirm that it’s open. Neon business signs also help you stand out from the other companies in your area, allowing you to win over customers before others.

Ways To Get Creative With Neon Signs

Your creativity options are endless with neon signs. Here are a few fun ways we have found to spruce up your signage:

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  • Use multiple colors to stand out, like contrasting or bold color patterns.
  • Paint the exterior of your building white to make the colorful sign your focal point.
  • Choose creative shapes, like speech bubbles or hearts.
  • Use exclamation points or other symbols.
  • Carry the theme of neon signs into the interior of the building.
  • Use artwork or photographs as inspiration when designing neon signs.
  • Play around with different fonts and sizes to find the one that best suits your business.
  • Use dimming or flickering neon lights in your design to make them even more unique.
  • Research the science of colors and use this in your design.
  • Collect inspiration by visiting cities like Las Vegas, which are known for neon signs.

Working with a neon sign provider can help you understand your options. Your local Houston sign company can also help you design a neon sign that meets the unique needs of your business.

You put a lot of effort into your business, so why not make it stand out? With neon signs, you can attract the attention of more customers. You can also share important information with customers using neon business signs. With many advantages, including affordability, cost-effectiveness, durability, and energy efficiency, neon signs are one of the best ways to highlight your business.

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